Pick up any of the book from my list and it will help you learn from the best marketers of our times, so that you can and develop a better marketing strategy and run a successful marketing campaign in 2022.
Yet another classic marketing book, this time from Australian marketer Allan Dib who discusses his best practices in direct response marketing (I interviewed Allan on my podcast).
Best Marketing Books Ever Written
In this book, Amanda comprehensively outlined the dynamics of influencer marketing, helping you to identify the best ways to use influencers to your advantage (and how to work with them).
The author reveals how you can get your influencer marketing right, by using factors to identify an influencer that suits your business best and can help you achieve your goals as quickly as possible.
By examining some of the most successful marketing campaigns, Berher reverse-engineered what made them great so that you can apply the same principles to get similar results when it comes to marketing your own brand.
People are being asked for their attention and money all the time, and social pressures add a wrinkle to an already complicated and saturated competition for consumer attention. In his bestseller and arguably of the best marketing books of all time, Robert Cialdini breaks down how with thoughtful persuasion, people can be influenced to say yes more often.
In his bestseller and candidate for one of the best marketing books of all time, former Harvard Business School professor Douglas B. Holt lays down what marketers need to understand if they want to communicate an authentic brand that truly resonates with customers over time, not just once because of a low price or hype. Taking the tips from iconic brands including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, Holt breaks down his tips to cultivate a marketing strategy that goes beyond gimmicks and establishes a meaningful brand connection with potential customers.
With Contagious, Jonah Berger, a professor at the Wharton School, created one of the top marketing books. Berger explores how and why some information goes viral while other info does not. His work has become a seminal marketing book and a must-read for any marketing professional trying to figure out how to get ahead of the curve.
Review excerpt: "I have recently set up my own consulting business which has required me to seek new clients in various ways. After years of coaching and managing a team of sales people, I have now encountered the challenges on the front line. Needless to say I spent 3-4 months struggling to get e-mails returned, voice mails returned, etc. I have purchased 11 new prospecting books in the past 7 months, and this one has been the best for me. After going through this book I followed the steps for building an agenda and preparing info for calls, e-mails, linked-in, etc. and voila...I have closed 4 new clients in the past 6 days. I feel much more confident in my approach, which has made a world of difference. Excellently written, great information."
Review excerpt: "If you have read a lot of books on marketing already some of what you may read here duplicates that, but most people forget so reading it again serves as a reminder. In addition, no two authors will ever have the same take on piece of advice and that is the case here. For example, Stephanie included some suggestions for how to use post cards that I had not seen anywhere else and it was very helpful. Let's face it, the amount of material written on direct mail marketing can reach the stratosphere so finding a different twist on it can be challenging, but she did it."
Review excerpt: "This book is one that everyone must-read. From the very beginning, it began changing my mindset and how I view life. Some books are filled with information on how you should be thinking, but this one shows how to create lasting change."
We asked the Content Career Growth Slack community about their favorite marketing books, and they delivered. Here are the books we've collected so far. These are not in any particular order and I've included any comments left by our community members.
Originally published in 1981, it is even more relevant today due to the ever-increasing level of competition. The 20th anniversary edition, published in 2001, has all the original product examples with the addition of later examples. It is a battle for the mind. If you were to read only one book on marketing, this is the one.
Blogs and communities are the places to get the latest tactics. Marketing books are better suited to provide you with high-level strategies. Some still have an expiration date attached to them, and some are evergreen.
For example, Lost and Founder, not strictly a marketing book, but written by a great marketer and with some beneficial marketing insights inside, is a book I feel is the best fit for startups co-founders and marketing executives.
On the other side, many other books are interesting but too long or written in a very boring way but still deserve attention. I often skim through the summary for these books and then decide if they are worth reading fully or not.
Hopefully the above books and tools will help you strengthen your writing skills, which are crucial as a B2B content marketer. Whether you let Hemingway correct your passive voice or learn how to apply the principles of advertising to content, continuously learning is the best way to get better.
Written by bestselling author Ryan Holiday, a media strategy well known in the marketing industry, the book explains how growth hacking has changed the marketing industry and provides you with some of the basic rules you should adhere to.
The book was written by Sean Ellis and Morgan Brown, co-founders of GrowthHackers.com and veterans of the startup-marketing industries. Both of them have held talks in major conferences and advised Fortune 100 companies on how to improve their business models.
However, it is safe to say the book will be the best resource when it comes to influencing others in any scenario, taking the right decisions despite manipulation attempts, and how to design products and services that attract consumers.
Written by Wharton marketing professor Jonah Berger, the book provides concise and actionable strategies to help information spread by using new technologies and mouth-to-mouth. Berger expertly summarizes his findings in 6 principles that dominate every aspect of our life.
Last but certainly not least is one of my all-time favorite marketing books, from Seth Godin. I probably recommend this book more than any other one on this list, for the simple reason that it focuses on the fundamental principles that every marketer needs to know.
Well, there you have it. A comprehensive list of some of the best books that every growth marketer should read. While not every book on this list is technically a growth marketing book, they all help us see the bigger picture of what growth marketing is all about.
Companies need to be innovative and disruptive, but marketing is where growth really begins to take things to a whole new level. As such, every entrepreneur should read and reread the following 11 marketing books to be able to take advantage of the opportunities that exist today. While some companies will continue to struggle in the coming months, others will thrive.
This is considered one of the greatest marketing books ever written. I was introduced to me by a friend of mine who does copywriting some time ago. He told me he reads it at least once a year. Written in 1923, people might dismiss this book as one of a bygone era. That would be a grave mistake. While social media marketing is all the rage these days, this book is a masterpiece in understanding marketing at its core.
Jay Abraham is considered the expert when it comes to joint ventures. He also talks about the importance of something he calls the Power Parthenon. He's a genius at finding numerous ways for companies to boost their bottom-line. You might be able to find some of his high-end seminars on eBay, but his books are really some of the best material you can find from him. This book is definitely a great place to start.
It isn't hard to pick up used marketing books for under $10. Not this book. While it's available online for free, people still pay over $250 for a used print version. And this masterpiece is worth every penny. Chapter 4 is titled "38 Ways You Can Strengthen Your Headline Once You Have Your Basic Idea." That should tell you all you need to know about the book.
Godin has written some excellent books on marketing including Permission Marketing and The Icarus Effect but this was my personal favorite. In a nutshell, it talks about the importance of constantly working to stand out from all the other cows in the business field. While many companies look to their competitors to shape their advertising, products and services, Godin talks about doing just the opposite.
The newest book on this list, but one that takes an in-depth look at social media marketing and how to best tailor your content to suit each platform. It also includes many success stories of individuals which makes it a great reference book for a variety of industries.
This book was named by Advertising Age the best marketing book of all time. Personally, I would rank a few other books on this list slightly higher, but nevertheless, it deserves a place on your bookshelf. For those who would prefer something lighter, Ries and Trout also wrote The 22 Immutable Laws of Advertising which is an extremely quick read.
Reaching almost a quarter-million writers each week, Ricardo Fayet's book marketing newsletters has quickly become the worst-kept secret in indie publishing. In his debut book, Ricardo breaks down the most essential elements of book marketing, from researching your target readers to mastering the basics of advertising. Packed with practical advice at every step, the ebook version of this handbook is available for free. 2ff7e9595c
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